Supplements continue to have their place in the world of health and wellness, according to Hartman Group, Bellevue, WA.
 
However, the food industry trend analysts said that as widespread as supplement use is, some consumers are demonstrating ambivalence towards them. If effects are not noticeable, consumers may discontinue use or experiment with new products.  
 
The firm observed that many supplement users are choosing specialized formulas that target specific issues, such as digestion, heart health, energy or skin care.