Nooptropics are cognitive enhancers that may improve cognitive function, particularly executive functions, memory, creativity or motivation in healthy individuals. The brain naturally undergoes gradual structural and functional changes of plasticity than scientists have previously believed. 

in the last century, life expectancy has grown from an average age of 47 to 81 in the US. With this dramatic increase, more people are dealing with mild cognitive decline than ever before. In addition, the demands of daily life continue to cause a dramatic growth in stress. Stress is a major contributor to poor cognitive health. 

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