Vitafoods Europe is back for 2025 and is set for its biggest edition yet. But this time, it’s making a move to the vibrant city of Barcelona. Taking place at Fira Barcelona, Gran Via between 20-22 May and boasting a record 75,000m2 of exhibition space, the world’s nutraceutical event promises visitors the same Vitafoods Europe experience in a fantastic new location with even more opportunities to connect, innovate, and explore the nutraceutical landscape. Want to know what’s in store for the 2025 show?

Hola Barcelona!

Perhaps one of the most exciting updates for 2025 is Vitafoods Europe’s move to the city of Barcelona – a decision that reflects the booming nutrition industry in Spain, one of the top 5 countries in the European nutraceuticals market. With world-class accommodation and excellent transport links, the move is set to elevate the event to new heights by enabling more visitors and exhibitors to attend — creating ample opportunities for businesses to network and be inspired.

What to Expect for 2025

Whether you’re a Vitafoods Europe veteran or newbie, at this year’s event you can expect an expanded lineup of content and increased networking opportunities alongside the return of all-time favorite features, newly designed to address the needs of the entire nutraceutical supply chain. Here’s what’s on the agenda for 2025 …

New Chapter, New Show Additions

Brand-new for 2025, the Nutraceuticals Showcase Theatre will feature dedicated presentations covering sectors across the industry. With over half of event visitors interested in finished products, the Nutraceuticals Showcase Theatre provides a great opportunity to get a 360° view of nutraceutical product innovation — with dedicated sessions covering contract manufacturing, finished products and beyond.

Another feature making its debut in 2025 is the Future of Nutrition Lunch and Learn. The session’s theme — “hack the mass-market: creating game-changing nutraceutical products” — promises a unique chance to learn from influential industry leaders and discover cutting-edge solutions before they hit the market. Expect exclusive, actionable insights from trailblazers who have transformed niche products into mainstream successes and redefined traditional consumer categories along the way.

Women’s health is an increasingly hot topic dominating the nutraceutical industry, with growing consumer awareness about the role of supplementation in supporting hormonal health, fertility, pregnancy, and more. It’s therefore no surprise that women’s health will be a big focus at Vitafoods Europe 2025, as highlighted by the all-new Women’s Health Spotlight. Held at the Conference Theatre on 22 May, the spotlight will provide science-backed insights into challenges across all stages of a woman’s life. The session will explore the latest breakthroughs in menopause management, addressing both physical and emotional health during this pivotal life stage. It will also feature explorations of beauty-from-within solutions for hair, nail, and skin health.

Returning Vitafoods Europe Favorites

For those looking for the signature Vitafoods experience, a fan favorite returns in the form of the Vitafoods Europe Conference. Between 20-21 May, this 2-day program will bring together top R&D, product development, and innovation professionals to share insights into groundbreaking strategies revolutionizing the industry. Visit the Vitafoods Conference Theatre for expert presentations, panel discussions, and scientific case studies on four key themes: Sports Nutrition and Active Lifestyle; Healthy Gut, Healthy Life; Cognitive and Emotional Health; and Lifelong Health.

A cornerstone of the event, the Vitafoods Insights Theatre also returns, presenting discussions on market trends and consumer insights, sustainability, regulatory updates, and supply chain developments.

New Networking Opportunities

This year’s event will offer attendees more opportunities than ever to build meaningful connections with experts and suppliers across the industry. The Women’s Networking Breakfast on 21 May, sponsored by Kerry, offers a platform for professional growth and collaboration through inspiring panel discussion and networking breakout sessions.

Additionally, the new Networking Brunch on 22 May, will explore the future of personalized nutrition and biohacking. Featuring industry pioneers, the event will cover innovations in AI, machine learning, epigenetics, and diagnostic technologies. Experts will also address sustainability and affordability challenges in bringing personalized health solutions to the mass market.

Vitafoods Europe Innovation Awards

2025’s event will debut the Vitafoods Europe Innovation Awards. Categories will recognize achievements in sports nutrition and active lifestyle; immune and gut health; cognitive and emotional health; healthy aging; and more. Winners will be announced at an exclusive ceremony on the evening of 20 May at Fira Barcelona, Gran Via, with winning companies receiving increased visibility throughout the 2025 event.

Whether you’re an industry leader, a passionate innovator, or inquisitive about insights, Vitafoods Europe is your gateway to the future of nutrition. Book your ticket at www.vitafoods.eu.com