Booth P108
 
Gummy manufacturer TopGum is launching IronGum high-dose iron gummies formulated for sensory appeal. The new vegan gummies lack the metallic taste typical of iron supplements.
 
Iron deficiency effects an estimated 2 billion people worldwide, which can cause anemia, fatigue, and weakened immune response.
 
Iron products that are both effective and palatable are difficult to create, according to the company, and present limitations are significant barriers to consumption. A study published in the British Medical Journal (BMJ)’s Heart found that the top reasons adults with congenital heart disease and iron deficiency anemia didn’t comply with iron supplementation were large tablet size, forgetting to take the tablet, polypharmacy (use of multiple medications) and iron’s side effects.
 
“IronGum combines TopGum’s proprietary Gummiceuticals and TopCaps technologies to deliver a high-dose iron supplement without the unpleasant metallic aftertaste. The patent-pending Gummiceuticals technology makes great-tasting chewable gummies with no added sugar,” said Doron Delouya, chief product officer. “The formula uses fructo-oligosaccharide (FOS) fibers, which are plant prebiotic dietary fibers with natural sweetness. FOS fibers get digested only once they reach the colon. These natural prebiotic fibers ease digestion and enhance nutrient absorption.”
 
TopGum’s proprietary TopCaps microencapsulation system masks unpleasant flavors, while efficiently supplying iron and other active ingredients.
 
“This dual strategic tech integration demonstrates TopGum’s deep commitment to promoting wellness, strengthening immunity, and broadening accessibility,” said Eyal Shohat, CEO of TopGum. “It gives individuals with dietary restrictions or sugar sensitivities a seamless solution to meet essential iron needs.
 
“We at TopGum have applied our proprietary capabilities to design clean-label gummies without added sugar, artificial sweeteners, or sugar alcohols,” Delouya said. “We use only natural colors and flavors. Our vegan, pectin-based formula further sets our non-GMO IronGum products apart.”
 
IronGum can feature iron in the ferrous fumarate form, at various doses, and the gummies can be further fortified with nutrients including vitamins C and B12. The company opted for iron in this form because it has a higher concentration of elemental iron per dose and offers strong absorption capability, and fewer gastrointestinal side effects like constipation or upset stomach.
 
“TopGum’s agile solutions are ideal for a wide range of quality nutrients and active ingredients,” says Shohat. “The company is continuously expanding its gummy lines and tailoring specialty free-from formulas to people of all ages with various wellness goals and dietary needs. Supplement brands seeking rich functionality and added consumer value are eager to adopt the IronGum delivery system. IronGum gummies are a small, guilt-free indulgence rather than a chore. IronGum is simple to take on the go without water. It is no wonder consumers are embracing TopGum gummies that speak to them.”
 
At Vitafoods Europe, IronGum will be included in the convention’s tasting competition, and will be showcased at the Tasting Center. “We warmly invite curious visitors to stop by, taste IronGum’s delicious difference, and discover how IronGum is redefining iron supplementation,” said Shohat.