Brand development and sound marketing strategies are essential components to success in a competitive landscape like the nutritional products marketplace.

Sheldon Baker, senior member of Baker Dillon Group, LLC, has more than 30 years of brand marketing and management experience in the nutraceutical industry.

In this podcast, he discussed the hallmarks of a successful branding strategy, pitfalls to avoid, tips and advice for leveraging new media like video and social media, as well as creating content that connects, building brand partnerships with influencers, celebrity endorsement and outsourcing marketing tasks.